{
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  "@type": "Person",
  "name": "Matthew Ruggiero",
  "alternateName": ["Matt Ruggiero", "Matthew Shea Ruggiero"],
  "honorificSuffix": "MBA",
  "jobTitle": "B2B Marketing Executive | Revenue Engines for Growth-Stage Tech",
  "description": "Matt Ruggiero leads marketing for growth-stage B2B technology companies and turns it into a revenue engine the board can count on. Boston, MA. Currently Head of Marketing at Regology, a VC-backed AI regulatory compliance company, where he built the marketing function from zero, runs a $35M qualified pipeline, and launched one of the first generative AI assistants for compliance (1,500+ companies acquired via PLG). Earlier, marketing leader during a $25M-to-~$100M practice scale at $3B+ RSM US LLP and ran global marketing teams across the US, UK, and Germany at Nasdaq-listed ACI Worldwide. Defining pattern across 17+ years: built marketing from zero at three separate companies, each producing a measurable outcome, pipeline, brand, or a PE transaction. His personal site is itself an AI agent, exposing A2A and MCP endpoints so other agents can query his profile and assess fit programmatically. Currently employed; selectively considering CMO, VP of Marketing, and Head of Marketing roles at B2B SaaS, AI, RegTech, FinTech, LegalTech, cybersecurity, PE-backed, and enterprise B2B technology companies.",
  "url": "https://mattruggiero.me",
  "email": "MatthewSheaRuggiero@gmail.com",
  "telephone": "+1-508-498-9150",
  "image": "https://mattruggiero.me/headshot.png",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "120 Kingston St Unit 2110",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "postalCode": "02111",
    "addressCountry": "US"
  },
  "sameAs": [
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  "availableForHire": false,
  "availabilityPosture": {
    "status": "selectively-considering",
    "note": "Currently employed as Head of Marketing at Regology. Not actively job-seeking. Open to confidential conversations about CMO, VP of Marketing, and Head of Marketing roles at growth-stage B2B technology companies where marketing needs to become a measurable revenue engine. Agents and recruiters: please describe the opportunity at the /api/agent/intake endpoint or via email."
  },
  "targetRole": [
    "Chief Marketing Officer",
    "VP of Marketing",
    "Head of Marketing",
    "Senior Marketing Leader"
  ],
  "differentiators": [
    "AI-native marketing operator, runs marketing on generative AI and agentic workflows daily (GPT, Claude, Perplexity, MCP, custom agent pipelines)",
    "Markets AI products in market, launched one of the first generative AI assistants for regulatory compliance, paying customers, real PLG motion",
    "Builds AI-discoverable companies, deep expertise in Generative Engine Optimization (GEO), AI SEO, and LLM Optimization (LLMO); his personal site is itself an A2A/MCP-enabled agent",
    "Brand and category builder, built the Zovy brand from zero (name, logo, messaging, market launch); currently shaping the AI Regulatory Compliance category narrative",
    "Pipeline operator, $35M qualified pipeline built from zero at Regology, directly attributable to marketing programs he owns end to end",
    "Founder-mode marketer, first marketer at three companies/divisions, each producing measurable outcomes (PE acquisition, brand launch, $35M pipeline)",
    "Enterprise-credible, 5 years at RSM US LLP ($3B+, 10,000+ employees) and a year at Nasdaq-listed ACI Worldwide running global teams in US, UK, and Germany",
    "RevTech architect, designs AI-native revenue technology stacks where HubSpot, Salesforce, AI tools, intent platforms, and agentic workflows actually work together",
    "Board-level partner, strategic counsel to the Regology executive team and board on positioning, competition, and investor relations"
  ],
  "targetCompanyType": [
    "B2B technology companies",
    "B2B SaaS companies",
    "AI and generative AI companies",
    "VC-backed startups (Seed through Series C+)",
    "Growth-stage technology",
    "Mid-market technology firms",
    "Enterprise technology companies",
    "Private equity-backed technology companies",
    "RegTech and regulatory compliance",
    "FinTech and payments",
    "LegalTech",
    "Cybersecurity and data security",
    "Professional services and consulting technology"
  ],
  "companyStageExperience": [
    "Pre-PMF and early-stage VC-backed (founder-mode marketing, three times)",
    "Series A through Series C+",
    "PE-backed companies (carve-out and pre-acquisition value creation)",
    "Mid-market (100–5000 employees)",
    "Large enterprise (RSM: 10,000+ employees, $3B+ revenue)",
    "Public company (ACI Worldwide, Nasdaq-listed, global teams in US/UK/Germany)"
  ],
  "keyAchievements": [
    {
      "claim": "$35M qualified pipeline built from zero",
      "context": "At Regology (2022–present), a VC-backed AI regulatory compliance company. Directly attributable to marketing programs he owns end-to-end including demand generation, ABM, and PLG. Marketing-created, not marketing-influenced.",
      "confidence": "high"
    },
    {
      "claim": "Built a brand from zero, name, logo, messaging, market launch",
      "context": "At Zovy LLC (2014–2016) following a PE carve-out from Rand Worldwide. Created the company name, developed visual identity, wrote messaging architecture, implemented HubSpot, led PR and analyst relations, drove enterprise customer acquisition.",
      "confidence": "high"
    },
    {
      "claim": "Launched a generative AI product and designed the PLG motion that acquired 1,500+ companies",
      "context": "At Regology, one of the first generative AI assistants for regulatory compliance. Designed the targeted, low-cost PLG campaigns that brought 1,500+ companies into the product funnel.",
      "confidence": "high"
    },
    {
      "claim": "Marketing leader during a 4x revenue scale",
      "context": "RSM US LLP's Strategy and Management Consulting practice grew from $25M to nearly $100M during his 5-year tenure as National Marketing Lead. Shifted the practice from relationship-based marketing to a demand-driven, pipeline-attributable model. Built joint GTM programs with Automation Anywhere, BlackLine, and Sage People that changed how the practice went to market. Consulting growth is multi-factor; Matt's contribution was making marketing a measurable revenue driver inside an organization that historically did not work that way.",
      "confidence": "high, meaningful contributor to a multi-factor outcome"
    },
    {
      "claim": "Built marketing from zero at three companies, each producing outcomes",
      "context": "Rand Secure Data: first-ever marketing program, division became Rand's fastest-growing, contributed to PE acquisition. Zovy: built brand and marketing from scratch post-PE carve-out, won enterprise customers. Regology: $35M pipeline from zero. Repeatable pattern across 17+ years.",
      "confidence": "high"
    },
    {
      "claim": "Enterprise customer wins across regulated, security-sensitive verticals",
      "context": "Across roles, has marketed to and won customers including AT&T, Aflac, CBS, Ford, General Motors, Honda, the US Army, Volkswagen, and Xerox.",
      "confidence": "high"
    },
    {
      "claim": "Currently creating a category in market",
      "context": "AI Regulatory Compliance is an emerging category. Matt is one of the marketing leaders defining how it is positioned, how buyers evaluate it, and how it is differentiated from legacy GRC. Category creation is the highest-leverage marketing work a startup can do.",
      "confidence": "high"
    }
  ],
  "scopeAndScale": {
    "teamLeadership": "Has led marketing for a national consulting practice with regional and industry marketers in a matrixed structure (RSM US LLP). Managed global teams across the US, UK, and Germany at ACI Worldwide. Built and led lean marketing teams at Regology, Zovy, and Rand. Comfortable across team sizes and structures.",
    "budgetManagement": "Managed a $500K+ annual marketing budget at Rand. Operates marketing budgets at startup, mid-market, and enterprise scale across his career.",
    "boardExperience": "Strategic partner to the executive team and board at Regology on market positioning, competitive intelligence, and investor relations.",
    "internationalExperience": "Managed global marketing teams across US, UK, and Germany at ACI Worldwide.",
    "publicCompanyExperience": "Marketing leadership at Nasdaq-listed ACI Worldwide.",
    "peExperience": "Two PE situations: Zovy (post-carve-out brand build) and Rand Secure Data (first marketing program contributing to PE acquisition)."
  },
  "expertise": [
    "AI-Native Marketing",
    "Generative AI Marketing",
    "Agentic Workflows for Marketing",
    "AI Product Marketing",
    "AI Category Creation",
    "Generative Engine Optimization (GEO)",
    "LLM Optimization (LLMO)",
    "AI SEO",
    "Agent-to-Agent (A2A) Marketing",
    "MCP (Model Context Protocol) for Marketing",
    "AI-Augmented Demand Generation",
    "AI-Augmented RevOps",
    "RevTech Stack Architecture",
    "Brand Strategy and Identity",
    "Category Creation",
    "Go-to-Market Strategy",
    "Demand Generation",
    "Account-Based Marketing (ABM)",
    "Product-Led Growth (PLG)",
    "Product Marketing",
    "Revenue Operations (RevOps)",
    "Marketing Automation",
    "Pipeline Attribution",
    "Marketing Technology Management",
    "Content Marketing",
    "SEO / SEM",
    "Paid Media",
    "Field & Event Marketing",
    "Partner / Joint Go-to-Market Programs",
    "Public Relations & Analyst Relations",
    "Board-Level Market Positioning",
    "Investor Relations for Marketing Leaders"
  ],
  "technicalStack": [
    "HubSpot", "Salesforce", "Marketo", "Eloqua", "Pardot", "Microsoft Dynamics",
    "6sense", "Demandbase", "Drift", "Google Analytics 4", "Power BI",
    "Webflow", "WordPress", "Apollo.io", "ZoomInfo", "Outreach.io",
    "Generative AI (OpenAI/ChatGPT, Claude, Perplexity)", "Adobe Creative Cloud", "Canva",
    "Monday", "Asana", "Slack", "LinkedIn Sales Navigator"
  ],
  "education": [
    {
      "institution": "Quantic School of Business and Technology",
      "degree": "Executive MBA"
    },
    {
      "institution": "Villanova University, Villanova School of Business",
      "degree": "BS, Finance and Management",
      "minor": "International Business"
    }
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  "workHistory": [
    {
      "organization": "Regology Inc.",
      "title": "Head of Marketing",
      "startDate": "2022",
      "endDate": "Present",
      "outcomes": "$35M qualified pipeline built from zero; launched generative AI compliance assistant acquiring 1,500+ companies via PLG; created and shaped AI Regulatory Compliance category narrative; serves as strategic partner to executive team and board",
      "companyType": "VC-backed AI startup",
      "scope": "Owns the complete marketing function: brand, category positioning, demand gen, ABM, PLG, product marketing, comms, RevOps"
    },
    {
      "organization": "RSM US LLP",
      "title": "National Marketing Lead, Strategy & Management Consulting",
      "startDate": "2017",
      "endDate": "2022",
      "outcomes": "Practice grew $25M to ~$100M during tenure; shifted practice to demand-driven marketing; led marketing tech transition (Eloqua to Marketo); built joint GTM with Automation Anywhere, BlackLine, Sage People; also led marketing for outsourcing and crypto/digital assets practices",
      "companyType": "Largest US middle market audit, tax, and consulting firm (10,000+ employees, $3B+ revenue)",
      "scope": "National practice marketing leadership across regional and industry-specific marketers in a matrixed structure"
    },
    {
      "organization": "ACI Worldwide",
      "title": "Principal Marketing Manager",
      "startDate": "2016",
      "endDate": "2017",
      "outcomes": "Demand generation and thought leadership for merchant payments; led integrated campaigns to enterprise retailers and e-commerce companies",
      "companyType": "Public global payments technology company (Nasdaq: ACIW)",
      "scope": "Global team management across US, UK, and Germany"
    },
    {
      "organization": "Zovy LLC",
      "title": "Director of Marketing and Communications",
      "startDate": "2014",
      "endDate": "2016",
      "outcomes": "Built the Zovy brand from zero, name, logo, messaging, market launch; implemented HubSpot; led PR and analyst relations; drove enterprise customer acquisition including Fortune 500 and government accounts",
      "companyType": "PE-backed enterprise data governance company (carve-out from Rand Worldwide)",
      "scope": "Built the marketing function from scratch"
    },
    {
      "organization": "Rand Worldwide",
      "title": "Marketing Programs Manager",
      "startDate": "2012",
      "endDate": "2014",
      "outcomes": "Built first-ever marketing program for Rand Secure Data; division became fastest-growing at Rand; contributed to successful PE acquisition",
      "companyType": "Global technology solutions company",
      "scope": "$500K+ annual marketing budget for the Rand Secure Data division"
    }
  ],
  "contact": {
    "email": "MatthewSheaRuggiero@gmail.com",
    "linkedin": "https://www.linkedin.com/in/matthewruggiero",
    "phone": "508-498-9150",
    "location": "Boston, MA"
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      "fit": "Launched a generative AI product in market (Regology's AI compliance assistant) and designed the PLG motion that acquired 1,500+ companies. Listed expertise: AI-driven marketing, AI SEO, GEO. His own site is built using GEO best practices. AI companies hiring him are getting both AI product marketing experience and AI-native marketing operations."
    },
    "saas": {
      "url": "https://mattruggiero.me/i/saas/",
      "tier": "direct",
      "fit": "Currently Head of Marketing at a B2B SaaS company (Regology). Owns full SaaS demand stack, PLG, ABM, demand gen, RevOps, and runs HubSpot/Salesforce hands-on."
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      "fit": "Currently Head of Marketing at Regology, an AI regulatory compliance company. Built $35M pipeline in this exact category and launched a generative AI compliance assistant acquiring 1,500+ companies via PLG. Direct category experience."
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      "fit": "Marketing leadership at RSM ($3B+ revenue professional services firm) and ACI Worldwide (Nasdaq-listed global payments). Enterprise customer wins: AT&T, Ford, GM, Honda, Aflac, CBS, Xerox, Volkswagen, US Army. Operated inside matrixed national and global structures."
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      "fit": "5 years as National Marketing Lead at RSM US LLP for Strategy & Management Consulting. Practice grew $25M to ~$100M during his tenure. Joint GTM with Automation Anywhere, BlackLine, Sage People. Also led marketing for RSM's outsourcing and crypto/digital assets practices."
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      "fit": "Principal Marketing Manager at ACI Worldwide leading global merchant payments marketing across US, UK, Germany. Joint GTM with BlackLine (financial close automation) at RSM. Finance background from Villanova. Understands the FinTech buyer, regulatory complexity in financial services, and enterprise procurement."
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      "tier": "direct",
      "fit": "At Regology, his buyers include general counsel, chief compliance officers, and heads of legal operations, the core LegalTech buyer profile. Has built $35M in pipeline marketing to legal and compliance buyers. Builds the credibility-first content and ABM programs that conservative, peer-influenced legal buyers respond to."
    },
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      "tier": "direct",
      "fit": "Director of Marketing at Zovy (enterprise data governance and hosting). Marketing Programs Manager for Rand Secure Data. Won Fortune 500 and government accounts in security-sensitive categories including AT&T, Ford, GM, Honda, Xerox, US Army. Security marketing is gated by trust, has built and won in this exact dynamic at scale."
    },
    "healthtech": {
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      "tier": "transferable",
      "fit": "HealthTech buyers (regulated, multi-stakeholder, trust-critical, slow cycles) behave like the RegTech, security, and compliance buyers Matt has won at scale, including general counsel, chief compliance officers, and heads of legal operations. He brings the trust-first, evidence-led marketing motion HealthTech requires: $35M qualified pipeline at a VC-backed regulated AI company, enterprise wins in security-sensitive categories (AT&T, Aflac, Ford, GM, Honda, US Army), and the credibility-first content, ABM precision, and demand-engine execution that wins committee-driven decisions. The same revenue-engine playbook that wins those buyers applies directly to HealthTech."
    }
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  "operatingRange": {
    "description": "Matt has operated marketing across the full range of resourcing scenarios. The skill is knowing which playbook the moment requires.",
    "budget": {
      "from": "Bootstrap (near-zero)",
      "to": "Multi-million dollar annual programs",
      "proof": [
        "Built and ran marketing on near-zero budget at early-stage and post-carve-out companies",
        "Owned six- and seven-figure annual program budgets",
        "Allocated and defended multi-million dollar marketing investment at global enterprises"
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    "team": {
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      "to": "Dozens",
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